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The nonprofit factor : gathering at the table for the common good

Author: Patricia K Felkins; Clarisse Croteau-Chonka
Publisher: New York, New York : Hampton Press, [2014]
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Examines the fundamental questions that challenge nonprofit leaders and define the inherent qualities of the Nonprofit Factor. The book celebrates nonprofit organisations and the essential  Read more...

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Document Type: Book
All Authors / Contributors: Patricia K Felkins; Clarisse Croteau-Chonka
ISBN: 9781612891248 1612891241 9781612891255 161289125X
OCLC Number: 846489908
Description: xiv, 347 pages : illustrations ; 24 cm
Contents: pt. I Planning for Good --
1. Defining the Nonprofit Factor --
The Dimensions of the Nonprofit Factor --
Social Construction of the Nonprofit Factor --
The Common Good --
The Social Contract --
Social Capital --
501(c) Organizations --
The Third Sector --
2. Vision and Mission --
The Work of Nonprofits --
Beginning with the Vision --
Developing the Mission --
From Mission to Strategy --
Planning Strategy --
Strategy to Meet Challenges --
From Strategy to Action Planning --
Evaluation --
3. Relationships --
Platforms for Nonprofit Relationships --
Stakeholder Relationships --
Creating and Sustaining Relationships --
Accountability in Relationships --
The Triple Bottom Line --
Third-Sector Relationships --
4. Agreements --
Types of Agreements --
Culture of Agreements --
Partnership Agreements --
Content of Agreements --
Coming to Agreement. pt. II Telling Your Story --
5. Communication and Social Media --
Assessing Current Communication --
Foundations of Effective Communication --
Communication Contexts --
Integrated Organizational Communication Networks --
Stakeholder Communication --
Developing a Social Media Policy --
6. Public Service Campaigns --
Public Service Messages --
Changing Contexts --
Marketing and Persuasion --
Message Impact --
Developing an Integrated Public Service Campaign --
Research --
Implementation Strategy --
Logistics --
Monitoring/Evaluation --
Lessons for Successful Public Service Campaigns. pt. III Into the Marketplace --
7. Integrated Branding --
Branding Effects --
Positioning --
Visual and Verbal Brand Identity --
Branding with Emotion --
Branding and Community --
Cause-Related Branding --
8. Special Events --
Planning Events --
Promoting Events --
Designing the Event Experience --
Communicating the Message --
Troubleshooting Events --
Hybrid, Virtual, and Crowdsourced Events --
Evaluating Events --
9. Fundraising --
The Context of Nonprofit Finance --
Types of Giving --
Ethical Fundraising --
Efficient Use of Funds --
Sustainability in Funding --
The Process of Fundraising --
The Ask --
The Proposal --
The Financial Cycle --
Foundations and Funding --
Communication and Donor Relationships --
Challenges for Fundraising. pt. IV Being in the World --
10. Advocacy --
Perspectives on Change --
Context of Advocacy --
Responsiveness --
Mutual Understanding --
Collaborative Planning --
Coordinated Action --
Shared Accountability --
11. Global Initiatives --
Global Nonprofit Organizations --
Global Development Goals --
Cultural Communication Contexts --
Collaborative Relationships --
Developing Cultural Conversations --
Fundamental Cultural Competencies. pt. V Creating the Future --
12. Social Enterprise --
The Business of Nonprofits --
World-Changing Business --
Engagement in Social Enterprise --
Philanthrocapitalism --
Reasons to Risk --
Types of Social Enterprise --
Supporting Social Entrepreneurs --
Business Structure for Social Enterprises --
Social Enterprise Issues --
13. Leadership in Complex Times --
Board Leadership --
Approaches to Nonprofit Leadership --
Expanding the Boundaries of Complexity Leadership --
Creativity --
Collaboration --
Nonprofit Leadership within the Organizational Lifecycle --
Leadership Accountability --
14. Future of the Nonprofit Factor --
Redefining the Common Good --
Balancing Urgent Response and Planning for Systemic Change --
Maintaining a Nonprofit Voice in the Public Arena --
Reclaiming a Culture of Shared Sacrifice and Service.
Responsibility: Patricia Felkins and Clarisse Croteau-Chonka.

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