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| 材料类型： | 互联网资源 |
|---|---|
| 文件类型： | 书, 互联网资源 |
| 所有的著者/提供者： |
Ted Hart; James M Greenfield; Michael W Johnston |
| ISBN: | 0471691887 9780471691884 |
| OCLC号码： | 56875912 |
| 描述： | xiv, 345 p. : ill. ; 26 cm. |
| 内容： | ePhilanthropy strategy: where relationship building, fundraising, and technology meet -- It all begins with strategy: using the Internet as a strategic tool -- Multichannel marketing -- Staffing ePhilanthropy -- Integrating online and offline databases to serve constituents better -- Online community building -- Building successful online communities -- Building your band online -- Inspiring donors online: how your message can make people feel extraordinary -- Online advocacy: how the Internet is transforming the way nonprofits reach, motivate, and retail supporters -- Volunteer recruitment and management -- e-Stewardship or e-VRM: building and managing lasting and profitable relationships online -- Introduction to building an integrated fundraising strategy -- Annual giving: acquiring, cultivating, soliciting, and retaining online donors -- Special events and sponsorships -- Seeking big gifts online: planned giving and major gifts -- Institutional support: foundation and corporate giving -- ePhilanthropy regulation and the law -- Evaluating ePhilanthropy programs -- The future of ePhilanthropy: final thoughts. |
| 其他题名： | Internet strategies |
| 责任： | [edited by] Ted Hart, James M. Greenfield, Michael Johnston. |
| 更多信息： |
摘要：
"Designed to be an everyday reference for nonprofit managers, staff, and volunteers, Nonprofit Internet Strategies is a practical manual written in a language that is not technical but, instead, rooted in the language of nonprofit staff members and focused on the everyday management issues they face. It helps all types of charitable organizations analyze and select best practices for developing multiple Internet strategies to integrate with their traditional marketing, communications, and fundraising methods."--BOOK JACKET.
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相关主题：(13)
- Internet marketing -- Computer network resources.
- Nonprofit organizations -- Computer network resources.
- Internet.
- Telecommunication.
- Fund raising -- Computer network resources.
- Marketing sur Internet -- Ressources Internet.
- Associations sans but lucratif -- Ressources Internet.
- Télécommunications.
- Collecte de fonds -- Ressources Internet.
- Niet-commerciële organisaties.
- Websites.
- Promotie (public relations)
- Fondsenverwerving.
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