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| 材料类型： | 互联网资源 |
|---|---|
| 文件类型： | 书, 互联网资源 |
| 所有的著者/提供者： |
Walter W Wymer; Patricia A Knowles; Roger Gomes |
| ISBN: | 1412909236 9781412909235 |
| OCLC号码： | 61687813 |
| 描述： | ix, 370 p. : ill. ; 24 cm. |
| 内容： | Introduction to nonprofit marketing -- Setting the path of the nonprofit organization : mission focus, strategic objectives, differentiation, positioning, unique value proposition, branding, segmentation -- Research in nonprofit organizations -- Strategic marketing analysis and planning -- Offers in nonprofit organizations : product and place -- Offers in nonprofit organizations : promotion and price -- Direct marketing tactics -- Strategic approaches to attracting major gifts -- Special events in the nonprofit sector -- Marketing to volunteers -- Social marketing -- Cause-related marketing and other collaborations with the business sector. |
| 责任： | Walter Wymer, Jr., Patricia Knowles, Roger Gomes. |
| 更多信息： |
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- Nonprofit-Organisation.
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