skip to content
Nonprofit marketing Preview this item
ClosePreview this item
Checking...

Nonprofit marketing

Author: John L Fortenberry
Publisher: Burlington, MA : Jones & Bartlett Learning, ©2013.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: John L Fortenberry
ISBN: 9780763782610 0763782610
OCLC Number: 617524685
Description: xxiii, 291 pages ; 23 cm
Contents: Product development and portfolio analysis tools. The product life cycle ; Booz, Allen, and Hamilton's new product process ; George Day's R-W-W screen ; Theodore Levitt's total product concept ; The Boston Consulting Group's growth/share matrix ; General Electric's strategic business-planing grid ; Igor Ansoff's product-market expansion grid --
Branding and identity management tools. Schmitt and Simonson's drivers and identity management ; Calder and Reagan's brand design model ; Martin Lindstrom's 5-D brand sensogram ; Lederer and HIll's brand portfolio molecule ; Kevin Lane Keller's brand report card ; David Taylor's brand stretch spectrum --
Target marketing tools. The market-product grid ; Kotler and Trias de Bes's lateral marketing strategy ; Philip Kotler's segment-by-segment invasion plan ; The perceptual map ; Ries and Trout's product ladder --
Consumer behavior and product promotions tools. Abraham Maslow's hierarchy of needs ; Everett Rogers's diffusion of innovations model ; The DAGMAR marketing communications spectrum ; Raphel & Raphel's loyalty ladder ; Bernd Schmitt's CEM framework ; Osgood, Suci, and Tannenbaum's semantic differential --
Environmental analysis and competitive assessment tools. The PEST analysis ; The SWOT analysis ; Michael Porter's five forces model ; Lehmann and Winer's levels of competition model ; Mintzberg and Van der Heyden's organigraph --
Marketing management, strategy, and planning tools. John Fortenberry's CMC (core marketing concerns) model ; Leonard Berry's success sustainability model ; George Day's market orientation model ; Blake and Mouton's sales grid ; Ries and Trout's marketing warfare strategies ; Philip Kotler's marketing plan --
Appendix. An introduction to marketing.
Responsibility: John L. Fortenberry, Jr.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(3)

User lists with this item (1)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


<http://www.worldcat.org/oclc/617524685>
library:oclcnum"617524685"
library:placeOfPublication
library:placeOfPublication
owl:sameAs<info:oclcnum/617524685>
rdf:typeschema:Book
schema:about
schema:about
schema:about
<http://id.worldcat.org/fast/1038920>
rdf:typeschema:Intangible
schema:name"Nonprofit organizations--Marketing"@en
schema:name"Nonprofit organizations--Marketing."@en
schema:about
schema:about
schema:about
schema:about
schema:copyrightYear"2013"
schema:creator
schema:datePublished"2013"
schema:description"Product development and portfolio analysis tools. The product life cycle ; Booz, Allen, and Hamilton's new product process ; George Day's R-W-W screen ; Theodore Levitt's total product concept ; The Boston Consulting Group's growth/share matrix ; General Electric's strategic business-planing grid ; Igor Ansoff's product-market expansion grid -- Branding and identity management tools. Schmitt and Simonson's drivers and identity management ; Calder and Reagan's brand design model ; Martin Lindstrom's 5-D brand sensogram ; Lederer and HIll's brand portfolio molecule ; Kevin Lane Keller's brand report card ; David Taylor's brand stretch spectrum -- Target marketing tools. The market-product grid ; Kotler and Trias de Bes's lateral marketing strategy ; Philip Kotler's segment-by-segment invasion plan ; The perceptual map ; Ries and Trout's product ladder -- Consumer behavior and product promotions tools. Abraham Maslow's hierarchy of needs ; Everett Rogers's diffusion of innovations model ; The DAGMAR marketing communications spectrum ; Raphel & Raphel's loyalty ladder ; Bernd Schmitt's CEM framework ; Osgood, Suci, and Tannenbaum's semantic differential -- Environmental analysis and competitive assessment tools. The PEST analysis ; The SWOT analysis ; Michael Porter's five forces model ; Lehmann and Winer's levels of competition model ; Mintzberg and Van der Heyden's organigraph -- Marketing management, strategy, and planning tools. John Fortenberry's CMC (core marketing concerns) model ; Leonard Berry's success sustainability model ; George Day's market orientation model ; Blake and Mouton's sales grid ; Ries and Trout's marketing warfare strategies ; Philip Kotler's marketing plan -- Appendix. An introduction to marketing."@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/483254459>
schema:inLanguage"en"
schema:name"Nonprofit marketing"@en
schema:publisher
schema:url
schema:workExample

Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.