pular para conteúdo
Nonprofit marketing Ver prévia deste item
FecharVer prévia deste item
Checando...

Nonprofit marketing

Autor: John L Fortenberry
Editora: Burlington, MA : Jones & Bartlett Learning, ©2013.
Edição/Formato   Print book : InglêsVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:

Nonprofit Marketing: Tools and Techniques presents a series of 35 essential marketing tools and demonstrates their application in the nonprofit sector, referencing myriad diverse entities, including  Ler mais...

Classificação:

(ainda não classificado) 0 com críticas - Seja o primeiro.

Assuntos
Mais como este

 

Encontrar uma cópia na biblioteca

&AllPage.SpinnerRetrieving; Encontrando bibliotecas que possuem este item...

Detalhes

Tipo de Documento: Livro
Todos os Autores / Contribuintes: John L Fortenberry
ISBN: 9780763782610 0763782610
Número OCLC: 617524685
Descrição: xxiii, 291 pages ; 23 cm
Conteúdos: Product development and portfolio analysis tools. The product life cycle ; Booz, Allen, and Hamilton's new product process ; George Day's R-W-W screen ; Theodore Levitt's total product concept ; The Boston Consulting Group's growth/share matrix ; General Electric's strategic business-planing grid ; Igor Ansoff's product-market expansion grid --
Branding and identity management tools. Schmitt and Simonson's drivers and identity management ; Calder and Reagan's brand design model ; Martin Lindstrom's 5-D brand sensogram ; Lederer and HIll's brand portfolio molecule ; Kevin Lane Keller's brand report card ; David Taylor's brand stretch spectrum --
Target marketing tools. The market-product grid ; Kotler and Trias de Bes's lateral marketing strategy ; Philip Kotler's segment-by-segment invasion plan ; The perceptual map ; Ries and Trout's product ladder --
Consumer behavior and product promotions tools. Abraham Maslow's hierarchy of needs ; Everett Rogers's diffusion of innovations model ; The DAGMAR marketing communications spectrum ; Raphel & Raphel's loyalty ladder ; Bernd Schmitt's CEM framework ; Osgood, Suci, and Tannenbaum's semantic differential --
Environmental analysis and competitive assessment tools. The PEST analysis ; The SWOT analysis ; Michael Porter's five forces model ; Lehmann and Winer's levels of competition model ; Mintzberg and Van der Heyden's organigraph --
Marketing management, strategy, and planning tools. John Fortenberry's CMC (core marketing concerns) model ; Leonard Berry's success sustainability model ; George Day's market orientation model ; Blake and Mouton's sales grid ; Ries and Trout's marketing warfare strategies ; Philip Kotler's marketing plan --
Appendix. An introduction to marketing.
Responsabilidade: John L. Fortenberry, Jr.
Mais informações:

Críticas

Críticas contribuídas por usuários
Recuperando críticas GoodReas...
Recuperando comentários DOGObooks

Etiquetas

Seja o primeiro.

Ítens Similares

Assuntos Relacionados:(3)

Listas de usuários com este item (1)

Confirmar esta solicitação

Você já pode ter solicitado este item. Por favor, selecione Ok se gostaria de proceder com esta solicitação de qualquer forma.

Dados Ligados


Primary Entity

<http://www.worldcat.org/oclc/617524685> # Nonprofit marketing
    a schema:CreativeWork, schema:Book ;
    library:oclcnum "617524685" ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/483254459#Place/burlington_ma> ; # Burlington, MA
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/mau> ;
    schema:about <http://id.worldcat.org/fast/1010167> ; # Marketing
    schema:about <http://dewey.info/class/658.8/e23/> ;
    schema:about <http://id.worldcat.org/fast/1038920> ; # Nonprofit organizations--Marketing
    schema:about <http://id.loc.gov/authorities/subjects/sh85032987> ; # Nonprofit organizations--Marketing
    schema:about <http://id.worldcat.org/fast/1036889> ; # New products
    schema:bookFormat bgn:PrintBook ;
    schema:copyrightYear "2013" ;
    schema:creator <http://viaf.org/viaf/261857815> ; # John L. Fortenberry
    schema:datePublished "2013" ;
    schema:description "Product development and portfolio analysis tools. The product life cycle ; Booz, Allen, and Hamilton's new product process ; George Day's R-W-W screen ; Theodore Levitt's total product concept ; The Boston Consulting Group's growth/share matrix ; General Electric's strategic business-planing grid ; Igor Ansoff's product-market expansion grid -- Branding and identity management tools. Schmitt and Simonson's drivers and identity management ; Calder and Reagan's brand design model ; Martin Lindstrom's 5-D brand sensogram ; Lederer and HIll's brand portfolio molecule ; Kevin Lane Keller's brand report card ; David Taylor's brand stretch spectrum -- Target marketing tools. The market-product grid ; Kotler and Trias de Bes's lateral marketing strategy ; Philip Kotler's segment-by-segment invasion plan ; The perceptual map ; Ries and Trout's product ladder -- Consumer behavior and product promotions tools. Abraham Maslow's hierarchy of needs ; Everett Rogers's diffusion of innovations model ; The DAGMAR marketing communications spectrum ; Raphel & Raphel's loyalty ladder ; Bernd Schmitt's CEM framework ; Osgood, Suci, and Tannenbaum's semantic differential -- Environmental analysis and competitive assessment tools. The PEST analysis ; The SWOT analysis ; Michael Porter's five forces model ; Lehmann and Winer's levels of competition model ; Mintzberg and Van der Heyden's organigraph -- Marketing management, strategy, and planning tools. John Fortenberry's CMC (core marketing concerns) model ; Leonard Berry's success sustainability model ; George Day's market orientation model ; Blake and Mouton's sales grid ; Ries and Trout's marketing warfare strategies ; Philip Kotler's marketing plan -- Appendix. An introduction to marketing."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/483254459> ;
    schema:inLanguage "en" ;
    schema:name "Nonprofit marketing"@en ;
    schema:productID "617524685" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/617524685#PublicationEvent/burlington_ma_jones_&_bartlett_learning_2013> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/483254459#Agent/jones_&_bartlett_learning> ; # Jones & Bartlett Learning
    schema:workExample <http://worldcat.org/isbn/9780763782610> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/617524685> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/483254459#Agent/jones_&_bartlett_learning> # Jones & Bartlett Learning
    a bgn:Agent ;
    schema:name "Jones & Bartlett Learning" ;
    .

<http://experiment.worldcat.org/entity/work/data/483254459#Place/burlington_ma> # Burlington, MA
    a schema:Place ;
    schema:name "Burlington, MA" ;
    .

<http://id.loc.gov/authorities/subjects/sh85032987> # Nonprofit organizations--Marketing
    a schema:Intangible ;
    schema:name "Nonprofit organizations--Marketing"@en ;
    .

<http://id.worldcat.org/fast/1010167> # Marketing
    a schema:Intangible ;
    schema:name "Marketing"@en ;
    .

<http://id.worldcat.org/fast/1036889> # New products
    a schema:Intangible ;
    schema:name "New products"@en ;
    .

<http://id.worldcat.org/fast/1038920> # Nonprofit organizations--Marketing
    a schema:Intangible ;
    schema:name "Nonprofit organizations--Marketing"@en ;
    .

<http://viaf.org/viaf/261857815> # John L. Fortenberry
    a schema:Person ;
    schema:familyName "Fortenberry" ;
    schema:givenName "John L." ;
    schema:name "John L. Fortenberry" ;
    .

<http://worldcat.org/isbn/9780763782610>
    a schema:ProductModel ;
    schema:bookFormat schema:Paperback ;
    schema:isbn "0763782610" ;
    schema:isbn "9780763782610" ;
    .


Content-negotiable representations

Close Window

Por favor, conecte-se ao WorldCat 

Não tem uma conta? Você pode facilmente criar uma conta gratuita.