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Norms in the wild : how to diagnose, measure, and change social norms

Author: Cristina Bicchieri
Publisher: New York : Oxford University Press, 2017.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
In Norms in the Wild, distinguished philosopher Cristina Bicchieri argues that when it comes to human behavior, social scientists place too much stress on rational deliberation. In fact, she says, many choices occur without much deliberation at all. Two people passing in a corridor automatically negotiate their shared space; cars at an intersection obey traffic signals; we choose clothing based on our instincts for  Read more...
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Document Type: Book
All Authors / Contributors: Cristina Bicchieri
ISBN: 9780190622053 0190622059 9780190622046 0190622040
OCLC Number: 1011620151
Description: 239 p. ; 21 cm
Contents: Diagnosing Norms. --
Measuring Norms: Consensus and Conformity. --
Norm Change. --
Tools for Change. --
Trendsetters.
Responsibility: Cristina Bicchieri.

Abstract:

In Norms in the Wild, distinguished philosopher Cristina Bicchieri argues that when it comes to human behavior, social scientists place too much stress on rational deliberation. In fact, she says, many choices occur without much deliberation at all. Two people passing in a corridor automatically negotiate their shared space; cars at an intersection obey traffic signals; we choose clothing based on our instincts for what is considered appropriate. Bicchieri's theory of social norms accounts for these automatic components of coordination, where individuals react automatically to cues that focus their attention on what the norm is in that situation. Social norms thus act as rules for making choices in a social world where people expect others — often unconsciously — to follow the same rule. Some norms enable seamless social co-operation, while others are less beneficial to human flourishing. (Fuente: Oxford University Press).

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