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The Northern Pacific Railroad and the selling of the West : a nineteenth-century public relations venture

Author: Sig Mickelson
Publisher: Sioux Falls, SD : Center for Western Studies, ©1993.
Series: The Prairie plains series.
Edition/Format:   Print book : English
Database:WorldCat
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Genre/Form: History
Document Type: Book
All Authors / Contributors: Sig Mickelson
ISBN: 0931170540 9780931170546
OCLC Number: 27388744
Description: xix, 232 p. : ill. ; 23 cm.
Contents: Background of the drive for settlers. Status of western lands in 1872 ; Factors influencing emigration and migration ; Relationship of the Northern Pacific program to other emigration agencies --
The Northern Pacific program gets underway, 1870-1873. Distribution of printed matter ; Getting publicity in the presss ; Public speakers, excursions, and miscellaneous devices ; Advertising in the newspapers ; Arousing interest through exhibits ; Employing agents and forming colonies ; Forerunners of the public relations counsels --
The period of the big boom, 1876-1884. The flow of printed publicity resumed ; Advertising in the newspaper ; Keeping up an agitation in the press ; Use of miscellaneous publicity techniques --
The period of drought, crop failures, and large-scale land sales, 1886-1893. Advertising during the adverse years --
Newspapers becoming the dominant medium, 1897-1902. Paying for advertising in transportation ; Advertising in the west ; Inspiring favorable letters in the press ; Publicity techniques with source unconcealed ; The job of the land solicitor ; 1897 to 1902 in review --
The campaign in Europe. The Land Department chooses its prospects ; Printed promotional material flows to Europe ; Placing advertising in European newspapers ; Exhibiting products of the Northwest ; The promotional devices summarized --
An analysis of the pressures exerted. The contents of the advertising arguments analyzed ; An analysis of individual articles ; Conclusion on the worth of the promotional material --
Results of the campaigns. Sales of Northern Pacific lands ; The growth of the Northwest's population ; The direction of the migratory movement ; Conclusions on the effectiveness of Northern Pacific promotion.
Series Title: The Prairie plains series.
Responsibility: by Sig Mickelson.

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