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Now is too late : survival in an era of instant news

Author: Gerald R Baron
Publisher: Upper Saddle River, NJ : FT Prentice Hall, ©2003.
Series: Financial Times Prentice Hall books.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Gerald R Baron
ISBN: 0130461393 9780130461391
OCLC Number: 50244101
Description: xxiv, 332 pages ; 24 cm.
Contents: Discovering the new world of instant news --
Toward a postmedia world --
The new audience --
How news is changing --
When opponents grab the microphone --
How the rules have changed --
Communication strategies for the instant news world --
Preparing the organization and team --
The role of technology --
Crisis preparation : what to do before it happens --
Crisis management : what to do while it is happening --
Reputation recovery : what to do after it happens --
A glimpse into the future.
Series Title: Financial Times Prentice Hall books.
Responsibility: Gerald R. Baron.
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