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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Richard H Thaler; Cass R Sunstein |
| ISBN: | 9780141040011 0141040017 |
| OCLC Number: | 276647648 |
| Notes: | "New international edition"--Cover. Originally published: New Haven, Conn.: Yale University Press, 2008. |
| Description: | x, 305 p. : ill., maps ; 20 cm. |
| Responsibility: | Richard H. Thaler and Cass R. Sunstein. |
Abstract:
Reviews
Publisher Synopsis
'I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world' Steven Levitt, author of Freakonomics 'This is a book that every CEO, or aspiring CEO, will want to read' James Kilts, former CEO of Gillette 'A manifesto for using the recent behavioral research to help people, as well as government agencies, companies and charities, make better decisions' New York Times 'A must-read for anyone who wants to see both our minds and our society working better. It will improve your decisions and it will make the world a better place' Daniel Kahneman, Nobel Laureate in Economics 'Nudge is as important a book as any I've read in perhaps 20 years' Barry Schwartz, author of The Paradox of Choice 'I am badly remiss for not heartily, vigorously, unabashedly endorsing for your immediate and intense attention the relatively new Nudge, by Richard Thaler and Cass Sunstein' Tom Peters, manangement guru 'Richard Thaler and Cass Sunstein's "Nudge" is a wonderful book. More fun than any important book has a right to be - and yet it is truly both' Roger Lowenstein, author of When Genius Failed 'Nudge won't nudge you - it will knock you off your feet' Daniel Gilbert, author of Stumbling on Happiness Read more...
