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Nudge : improving decisions about health, wealth, and happiness

저자: Richard H Thaler; Cass R Sunstein
출판사: [S.l.] : Yale University Press, 2008.
판/형식:   인쇄본 : 영어모든 판과 형식 보기
요약:
Every day we make decisions on topics ranging from the personal investments we select to the schools we pick for our children to the foods we eat to the causes we champion. Unfortunately, as authors Richard Thaler and Cass Sunstein astutely observe, we don't always choose well. The reason, the authors explain, is that we all are susceptible to cognitive biases and blunders that make us human, fallible, and prone to  더 읽기…
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문서 유형 도서
모든 저자 / 참여자: Richard H Thaler; Cass R Sunstein
ISBN: 9780300122237 0300122233
OCLC 번호: 718362537
설명: x, 292 p. : ill
책임: Richard H. Thaler, Cass R. Sunstein.
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초록:

A groundbreaking discussion of how we can apply the new science of choice architecture to nudge people toward decisions that will improve their lives by making them healthier, wealthier, and more free

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"I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world. Just as surprising, it is fun to read, drawing on examples as far afield 더 읽기…

 
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