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Nudge : improving decisions about health, wealth and happiness

Author: Richard H Thaler; Cass R Sunstein
Publisher: London : Penguin Books, 2009.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Every day we make decisions, and we don't always choose well. The authors of this book believe that the reason for this is that we are all susceptible to cognitive biases and blunders that make us prone to error. But they demonstrate how we can use our human fallability and the way we think to our advantage.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Richard H Thaler; Cass R Sunstein
ISBN: 9780141040011 0141040017 9780300146813 0300146817 9786612088780 6612088788 9781282088788 1282088785
OCLC Number: 276647648
Notes: "New international edition"--Cover.
Originally published: New Haven, Conn.: Yale University Press, 2008.
Description: x, 305 pages : illustrations, maps ; 20 cm
Contents: Humans and econs. Biases and blunders --
Resisting temptation --
Following the herd --
When do we need a nudge --
Choice architecture --
Money. Save more tomorrow --
Naïve investing --
Credit markets --
Privatizing social security : smorgasborg style --
Society. Prescription drugs : part D for daunting --
How to increase organ donations --
Saving the planet --
Privatizing marriage --
Extensions and objections. A dozen nudges --
Objections --
The real third way.
Responsibility: Richard H. Thaler and Cass R. Sunstein.

Abstract:

Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet  Read more...

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'I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world' Steven Levitt, author of Freakonomics 'This is a book that every CEO, or Read more...

 
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