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Nudge : improving decisions about health, wealth, and happiness

Author: Richard H Thaler; Cass R Sunstein
Publisher: New York. N.Y. : Penguin Books, 2009
Edition/Format:   Print book : English : Rev. and expanded edView all editions and formats
Database:WorldCat
Summary:
"Nudge" is about choicesahow we make them and how we can make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we makea including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources, and other bad decisions. Citing decades of cutting-edge behavioral science research, they demonstrate that sensible  Read more...
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Document Type: Book
All Authors / Contributors: Richard H Thaler; Cass R Sunstein
ISBN: 9780143115267 014311526X 9780300122237 0300122233
OCLC Number: 759926550
Notes: Originalår: 2008
Description: viii, 312 s. : ill. ; 22 cm
Contents: Biases and blunders --
Resisting temptation --
Following the herd --
When do we need a nudge?. Choice architecture --
Save more tomorrow --
Naive investing --
Credit markets --
Privatizing social security : Smorgasboard style --
Prescription drugs, Part D for daunting --
How to increase organ donations --
Saving the planet --
Improving school choices --
Should patients be forced to buy lottery tickets?. Privatizing marriage --
A dozen nudges --
Objections --
The real third way --
Bonus chapter : twenty more nudges --
Postscript : November 2008.
Responsibility: Richard H. Thaler, Cass R. Sunstein

Abstract:

"Nudge" is about choicesahow we make them and how we can make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we makea including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources, and other bad decisions. Citing decades of cutting-edge behavioral science research, they demonstrate that sensible achoice architectureacan successfully nudge people towards the best decisions without restricting their freedom of choice. S straightforward, informative, and entertaining, this is a must-read for anyone with interest in our individual and collective well-being

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