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Nudge

著者: Richard H Thaler; Cass R Sunstein
出版商: Cornwall : Yale University Press, 2008.
版本/格式:   图书 : 英语查看所有的版本和格式
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A groundbreaking discussion of how we can apply the new science of choice architecture to nudge people toward decisions that will improve their lives by making them healthier, wealthier, and more free  再读一些...

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所有的著者/提供者: Richard H Thaler; Cass R Sunstein
ISBN: 9780300122237 0300122233
OCLC号码: 494098181
描述: 1 vol. (293 p.) ; 22 cm.
责任: Richard H. Thaler, Cass R. Sunstein.

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"I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world. Just as surprising, it is fun to read, drawing on examples as far afield 再读一些...

 
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