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The Obama victory : how media, money, and message shaped the 2008 election

Author: Kate Kenski; Bruce W Hardy; Kathleen Hall Jamieson
Publisher: Oxford ; New York : Oxford University Press, 2010.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
History
Statistics
Additional Physical Format: Print version:
Kenski, Kate.
Obama victory.
Oxford ; New York : Oxford University Press, 2010
(DLC) 2009047182
(OCoLC)465868159
Named Person: Barack Obama; Barack Obama
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Kate Kenski; Bruce W Hardy; Kathleen Hall Jamieson
ISBN: 9780199750429 0199750424
OCLC Number: 649478995
Awards: Winner of PROSE (Government/Politics) 2010
Description: 1 online resource (viii, 378 pages) : illustrations, map
Contents: The economy and the unpopular incumbent --
McSame versus the tax-and-spend liberal --
McCain: out of touch/too old --
Obama: not ready to lead --
Period one:McCain gains energy (June 7-August 22) --
Period two: impact of the vice presidential selections and conventions (August 23-September 9) --
The impact of Sarah Palin and Joseph Biden --
Period three: the campaigns confront the economic collapse (September 10-October 14) --
Period four: the McCain surge (October 15-28) --
Period five: be very, very afraid/be reassured (October 29-November 4) --
Absentee and early voting in the 2008 campaign --
Spending differences and the role of microtargeting --
The effect of messages.
Responsibility: Kate Kenski, Bruce W. Hardy, Kathleen Hall Jamieson.

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The Obama Victory is an incisive academic study of how the 2008 presidential election campaign, and Barack Obama's historic victory in November, was not just a triumph of hope but of organisation, Read more...

 
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