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Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare

Author: Maitland Hyslop
Publisher: Farnham, Surrey ; Burlington : Gower, [2014]
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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In Obstructive Marketing, Maitland Hyslop deals with a very negative kind of activity which embraces activities, legal or otherwise, designed to prevent or restrict the distribution of a product or  Read more...

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Document Type: Book
All Authors / Contributors: Maitland Hyslop
ISBN: 9781472416049 147241604X
OCLC Number: 854848076
Description: xiv, 345 pages ; 25 cm
Contents: List of figures --
List of tables --
Acknowledgement --
Preface --
Introduction and definition --
"Obstructive marketing" : origins --
"Obstructive marketing" challenges --
Context --
Risk and dependency --
Asymmetric warfare --
The effect of the capital markets and sovereign wealth funds --
"Obstructive marketing" and asymmetric warfare : asymmetric obstructive marketing --
Protecting against "obstructive marketing" --
Summary --
The future --
Appendix a --
Bibliography --
Index.
Responsibility: by Maitland Hyslop, Northumbria University, UK.
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'Obstructive Marketing represents a unique and timely addition to the literature relating to marketing, general management and business intelligence. The book is current, well researched and Read more...

 
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