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Odyssey : Pepsi to Apple--a journey of adventure, ideas, and the future

Author: John Sculley; John A Byrne
Publisher: New York : Harper & Row, ©1987.
Edition/Format:   Book : Biography : English : 1st edView all editions and formats
Database:WorldCat
Summary:
Part drama, part business blueprint, Odyssey is above all the story of how a person who had the opportunity to experience both worlds-old and new, East and West Coast, formal and multidimensional-has so dramatically changed in the process.
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Genre/Form: Biography
Named Person: John Sculley; John Sculley; John Sculley
Material Type: Biography
Document Type: Book
All Authors / Contributors: John Sculley; John A Byrne
ISBN: 0060157801 9780060157807
OCLC Number: 15696206
Description: xiv, 450 p., [16] p. of plates : ill. ; 25 cm.
Contents: Boot camp --
The cola wars --
A telephone call --
Fish on a hook --
"The guy from corporate America" --
The awesome Mac --
The "dynamic duo" --
A company in trouble --
The brink of collapse --
A real life Dynasty --
The new spirit --
A new Apple --
Epilogue: A twenty-first century Renaissance.
Responsibility: John Sculley with John A. Byrne.

Abstract:

Part drama, part business blueprint, Odyssey is above all the story of how a person who had the opportunity to experience both worlds-old and new, East and West Coast, formal and multidimensional-has so dramatically changed in the process.

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sungood

by sunilchopra (WorldCat user published 2007-03-15) Good Permalink
must read
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