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Ökonomik der Marke : ein Beitrag zum Theorienpluralismus in der Markenforschung

Author: Michael Welling
Publisher: Wiesbaden : Dt. Univ.-Verl., 2006.
Dissertation: Zugl.: Bochum, Univ., Diss., 2005.
Series: Gabler-Edition Wissenschaft : Innovatives Markenmanagement
Edition/Format:   Thesis/dissertation : Thesis/dissertation : eBook : German : 1. AuflView all editions and formats
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Material Type: Thesis/dissertation, Internet resource
Document Type: Internet Resource
All Authors / Contributors: Michael Welling
ISBN: 3835002260 9783835002265 9783835090569 3835090569
OCLC Number: 873474481
Description: XXIII, 317 S.
Series Title: Gabler-Edition Wissenschaft : Innovatives Markenmanagement
Responsibility: Michael Welling.

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