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The old rules of marketing are dead : the 6 new rules for reinventing your brand & reigniting your business

Author: Timothy R Pearson
Publisher: New York : McGraw-Hill, ©2011.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:

An action plan for moving any organization into the data-driven, modern age of marketing; explains how to use hard data and metrics to measure marketing ROI

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Pearson, Timothy R.
Old rules of marketing are dead.
New York : McGraw-Hill, ©2011
(DLC) 2010047468
(OCoLC)682920774
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Timothy R Pearson
ISBN: 9780071762564 0071762566
OCLC Number: 715309544
Description: 1 online resource (xi, 240 pages)
Contents: Chapter 1: The Art of Reinvention & It's Six Principles; Chapter 2: The Essence of You; Chapter 3: The Consumer (or customer) Knows Best; Chapter 4: Your Reputation Precedes You; Chapter 5: Sleep Soundly, Work Fearfully; Chapter 6: Neatness is Next to Godliness; Chapter 7: The Whole is Larger Than Its Parts; Chapter 8: Mind Your P's and Q's; Chapter 9: Do as I do, Not as I say; Chapter 10: Strategy is the Heart, But Measurement is the Lifeblood; Chapter 11: Frameworks, Frameworkds, Frameworks; Chapter 12: Communicate, Then Communicate Some More; Chapter 13: It's More Than Just Channel Surfing; Chapter 14: It's All About the Relationship; Chapter 15: You Don't Have to Go It Alone; Chapter 16: It's Not About You, It's Really About Me; Chapter 17: The Long Arm of the Law; Chapter 18: The Great Debate; Centered or Localized; Chapter 19: Technology is Only the Enabler; Chapter 20: Leadership Isn't a Noun, It's a Verb
Responsibility: by Timothy R. Pearson.

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