passa ai contenuti
The Olympic Games effect : how sports marketing builds strong brands Anteprima di questo documento
ChiudiAnteprima di questo documento
Stiamo controllando…

The Olympic Games effect : how sports marketing builds strong brands

Autore: John Davis
Editore: Hoboken, N.J. : Wiley, 2012.
Edizione/Formato:   Libro : English : 2nd edVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
Annotation
Voto:

(non ancora votato) 0 con commenti - Diventa il primo.

Soggetti
Altri come questo

 

Trova una copia in biblioteca

&AllPage.SpinnerRetrieving; Stiamo ricercando le biblioteche che possiedono questo documento…

Dettagli

Tipo documento: Book
Tutti gli autori / Collaboratori: John Davis
ISBN: 9781118171684 1118171683
Numero OCLC: 757931441
Note: Previous ed.: 2008.
Descrizione: xviii, 398 p. : ill. ; 23 cm.
Contenuti: The Olympic dream --
The Olympic experience --
The Olypmic dynamics --
The Olympic host cities --
The Olympic stage --
The Olympic halo --
The Olympic spirit --
Section II sponsorship preparation questions --
The Olympic challenges --
Section III sponsorship preparation questions --
The Olympic opportunity --
The Olympic sponsor case brief : Acer --
The Olympic sponsor case brief : Samsung --
The Olympic sponsor case study : Coca-Cola --
The Olympic sponsor case study : Visa --
Section IV Sponsorship preparation questions --
The Olympic fans --
The Olympic creative exectuion --
The Olympic marketing communications --
The Olympic sponsorship checklist --
The Olympic sponsorship lessons --
Section V Sponsorship preparation questions.
Responsabilità: John A. Davis.

Abstract:

Deals with marketing at the Olympics, the attraction and the rewards. Useful in preparing for the 2012 London Olympics, this edition offers sports marketing and branding insights into the promotion  Per saperne di più…

Commenti

Recensioni editoriali

Sinossi editore

"John Davis' book, The Olympic Games Effect , made a key contribution to understanding the economics of the Olympics, marketing of the Olympics, and the Olympic Games as a brand. The second edition Per saperne di più…

 
Commenti degli utenti
Recuperando commenti GoodReads…
Stiamo recuperando commenti DOGObooks

Etichette

Diventa il primo.
Conferma questa richiesta

Potresti aver già richiesto questo documento. Seleziona OK se si vuole procedere comunque con questa richiesta.

Dati collegati


<http://www.worldcat.org/oclc/757931441>
library:oclcnum"757931441"
library:placeOfPublication
library:placeOfPublication
owl:sameAs<info:oclcnum/757931441>
rdf:typeschema:Book
rdfs:seeAlso
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:author
schema:bookEdition"2nd ed."
schema:datePublished"2012"
schema:description"The Olympic dream -- The Olympic experience -- The Olypmic dynamics -- The Olympic host cities -- The Olympic stage -- The Olympic halo -- The Olympic spirit -- Section II sponsorship preparation questions -- The Olympic challenges -- Section III sponsorship preparation questions -- The Olympic opportunity -- The Olympic sponsor case brief : Acer -- The Olympic sponsor case brief : Samsung -- The Olympic sponsor case study : Coca-Cola -- The Olympic sponsor case study : Visa -- Section IV Sponsorship preparation questions -- The Olympic fans -- The Olympic creative exectuion -- The Olympic marketing communications -- The Olympic sponsorship checklist -- The Olympic sponsorship lessons -- Section V Sponsorship preparation questions."
schema:exampleOfWork<http://worldcat.org/entity/work/id/193888130>
schema:inLanguage"en"
schema:name"The Olympic Games effect : how sports marketing builds strong brands"
schema:numberOfPages"398"
schema:publisher
schema:workExample
schema:workExample
umbel:isLike<http://bnb.data.bl.uk/id/resource/GBB1C1505>

Content-negotiable representations

Chiudi finestra

Per favore entra in WorldCat 

Non hai un account? Puoi facilmente crearne uno gratuito.