컨텐츠로 이동
The Olympic Games effect : how sports marketing builds strong brands 해당 항목을 미리보기
닫기해당 항목을 미리보기
확인중입니다…

The Olympic Games effect : how sports marketing builds strong brands

저자: John Davis
출판사: Hoboken, N.J. : Wiley, 2012.
판/형식:   Print book : 영어 : 2nd ed모든 판과 형식 보기
데이터베이스:WorldCat
요약:
Annotation

The Olympic Games are one of the largest sporting spectacles in the world. More countries participate than are recognised by the United Nations. This book examines why companies vie to be an Olympic sponsor and the tangible and intangible returns they reap for their investment.

평가:

(아무런 평가가 없습니다.) 0 리뷰와 함께 - 첫번째로 올려주세요.

주제
다음과 같습니다:

 

도서관에서 사본 찾기

&AllPage.SpinnerRetrieving; 해당항목을 보유하고 있는 도서관을 찾는 중

상세정보

문서 형식:
모든 저자 / 참여자: John Davis
ISBN: 9781118171684 1118171683
OCLC 번호: 757931441
메모: Previous edition: 2008.
설명: xviii, 398 pages : illustrations ; 23 cm
내용: The Olympic dream --
The Olympic experience --
The Olypmic dynamics --
The Olympic host cities --
The Olympic stage --
The Olympic halo --
The Olympic spirit --
Section II sponsorship preparation questions --
The Olympic challenges --
Section III sponsorship preparation questions --
The Olympic opportunity --
The Olympic sponsor case brief : Acer --
The Olympic sponsor case brief : Samsung --
The Olympic sponsor case study : Coca-Cola --
The Olympic sponsor case study : Visa --
Section IV Sponsorship preparation questions --
The Olympic fans --
The Olympic creative exectuion --
The Olympic marketing communications --
The Olympic sponsorship checklist --
The Olympic sponsorship lessons --
Section V Sponsorship preparation questions.
책임: John A. Davis.
더 많은 정보:

초록:

Deals with marketing at the Olympics, the attraction and the rewards. Useful in preparing for the 2012 London Olympics, this edition offers sports marketing and branding insights into the promotion  더 읽기…

리뷰

편집자의 리뷰

출판사 줄거리

"John Davis' book, The Olympic Games Effect, made a key contribution to understanding the economics of the Olympics, marketing of the Olympics, and the Olympic Games as a brand. The second edition of 더 읽기…

 
사용자-기여 리뷰
GoodReads 리뷰 가져오는 중…
DOGObooks 리뷰를 가지고 오는 중…

태그

첫번째 되기
요청하신 것을 확인하기

이 항목을 이미 요청하셨을 수도 있습니다. 만약 이 요청을 계속해서 진행하시려면 Ok을 선택하세요.

링크된 데이터


Primary Entity

<http://www.worldcat.org/oclc/757931441> # The Olympic Games effect : how sports marketing builds strong brands
    a schema:CreativeWork, schema:Book ;
   library:oclcnum "757931441" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nju> ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/193888130#Place/hoboken_n_j> ; # Hoboken, N.J.
   schema:about <http://id.loc.gov/authorities/subjects/sh2010104391> ; # Olympics--Economic aspects
   schema:about <http://experiment.worldcat.org/entity/work/data/193888130#Meeting/olympische_spiele> ; # Olympische Spiele.
   schema:about <http://experiment.worldcat.org/entity/work/data/193888130#Topic/marketing> ; # Marketing
   schema:about <http://id.worldcat.org/fast/1743755> ; # Branding (Marketing)
   schema:about <http://id.worldcat.org/fast/1045589> ; # Olympics--Economic aspects
   schema:about <http://experiment.worldcat.org/entity/work/data/193888130#Topic/markenbekanntheit> ; # Markenbekanntheit
   schema:about <http://id.worldcat.org/fast/1130476> ; # Sports--Marketing
   schema:about <http://dewey.info/class/796.0698/e23/> ;
   schema:about <http://id.loc.gov/authorities/subjects/sh2010114553> ; # Sports--Marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/193888130#Topic/sport> ; # Sport
   schema:bookEdition "2nd ed." ;
   schema:bookFormat bgn:PrintBook ;
   schema:creator <http://viaf.org/viaf/38895731> ; # John Davis
   schema:datePublished "2012" ;
   schema:description "The Olympic dream -- The Olympic experience -- The Olypmic dynamics -- The Olympic host cities -- The Olympic stage -- The Olympic halo -- The Olympic spirit -- Section II sponsorship preparation questions -- The Olympic challenges -- Section III sponsorship preparation questions -- The Olympic opportunity -- The Olympic sponsor case brief : Acer -- The Olympic sponsor case brief : Samsung -- The Olympic sponsor case study : Coca-Cola -- The Olympic sponsor case study : Visa -- Section IV Sponsorship preparation questions -- The Olympic fans -- The Olympic creative exectuion -- The Olympic marketing communications -- The Olympic sponsorship checklist -- The Olympic sponsorship lessons -- Section V Sponsorship preparation questions."@en ;
   schema:description "Annotation"@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/193888130> ;
   schema:inLanguage "en" ;
   schema:name "The Olympic Games effect : how sports marketing builds strong brands"@en ;
   schema:productID "757931441" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/757931441#PublicationEvent/hoboken_n_j_wiley_2012> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/193888130#Agent/wiley> ; # Wiley
   schema:workExample <http://worldcat.org/isbn/9781118171684> ;
   umbel:isLike <http://bnb.data.bl.uk/id/resource/GBB1C1505> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/757931441> ;
    .


Related Entities

<http://id.loc.gov/authorities/subjects/sh2010104391> # Olympics--Economic aspects
    a schema:Intangible ;
   schema:name "Olympics--Economic aspects"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2010114553> # Sports--Marketing
    a schema:Intangible ;
   schema:name "Sports--Marketing"@en ;
    .

<http://id.worldcat.org/fast/1045589> # Olympics--Economic aspects
    a schema:Intangible ;
   schema:name "Olympics--Economic aspects"@en ;
    .

<http://id.worldcat.org/fast/1130476> # Sports--Marketing
    a schema:Intangible ;
   schema:name "Sports--Marketing"@en ;
    .

<http://id.worldcat.org/fast/1743755> # Branding (Marketing)
    a schema:Intangible ;
   schema:name "Branding (Marketing)"@en ;
    .

<http://viaf.org/viaf/38895731> # John Davis
    a schema:Person ;
   schema:birthDate "1960 February 17" ;
   schema:familyName "Davis" ;
   schema:givenName "John" ;
   schema:name "John Davis" ;
    .

<http://worldcat.org/isbn/9781118171684>
    a schema:ProductModel ;
   schema:isbn "1118171683" ;
   schema:isbn "9781118171684" ;
    .


Content-negotiable representations

윈도우 닫기

WorldCat에 로그인 하십시오 

계정이 없으세요? 아주 간단한 절차를 통하여 무료 계정을 만드실 수 있습니다.