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The Olympic Games effect : how sports marketing builds strong brands

Author: John Davis
Publisher: Singapore ; Hoboken, NJ : John Wiley & Sons Singapore Pte. Ltd., 2012.
Edition/Format:   Book : English : Second Edition
Database:WorldCat
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Document Type: Book
All Authors / Contributors: John Davis
ISBN: 9781118171684 1118171683
OCLC Number: 871685064
Notes: "Revised and updated for London 2012"--Cover.
Description: xviii, 398 pages : illustrations ; 24 cm
Responsibility: John A. Davis.

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