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On deadline : managing media relations

Author: Carole Howard; Wilma Mathews
Publisher: Prospect Heights, Ill. : Waveland Press, ©2000.
Edition/Format:   Print book : English : 3rd edView all editions and formats
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Additional Physical Format: Online version:
Howard, Carole, 1945-
On deadline.
Prospect Heights, Ill. : Waveland Press, ©2000
(OCoLC)891424851
Document Type: Book
All Authors / Contributors: Carole Howard; Wilma Mathews
ISBN: 1577660862 9781577660866
OCLC Number: 43460543
Description: xix, 347 pages ; 23 cm
Contents: Technology and tabloids : how the new media world is changing your job --
Getting started : setting up your program --
News : what it is and how it gets to the public --
Tools of the trade : from news releases to background briefings --
Reporters : helping them meet their objectives --
Spokespersons : training and briefing them for their role --
Ethics : the golden rules of media relations --
Media events : how to make them work for you --
Going global : how to manage international media relations --
Crisis planning : how to anticipate and manage emergency situations --
Measurement/evaluation : how to know if your program is working --
The future : expanding your counselor role.
Responsibility: Carole M. Howard, Wilma K. Mathews.

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