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On Target : How the World's Hottest Retailer Hit a Bull's-Eye.

Author: Laura Rowley
Publisher: Hoboken : John Wiley & Sons, 2010.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The first behind-the-scenes look at the stunning success of America's hippest discount retailerFounded in 1962 by Minnesota-based department store Dayton's, Target has grown to become America's second most profitable retailer behind Wal-Mart. On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red-and-white logo,  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Rowley, Laura.
On Target : How the World's Hottest Retailer Hit a Bull's-Eye.
Hoboken : John Wiley & Sons, ©2010
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Laura Rowley
ISBN: 9780471446491 0471446491
OCLC Number: 784883481
Description: 1 online resource (192 pages)
Contents: Title Page; Copyright Page; Acknowledgments; Introduction; CHAPTER 1 --
The Target Difference; THE NEW DISCOUNT SHOPPER; THE NEW DISCOUNT DESIGNER; CAPTURING THE UPSCALE BARGAIN HUNTER; THE TARGET EXPERIENCE; A FLAIR FOR DESIGN; CHAPTER 2 --
The Right Stuff; THE NAME BRAND GAME; THE TARGETEERS; JOHN PELLEGRENE; CULTIVATING AUTHENTIC DESIGN; THE GRAVES PHENOMENON; YOUTH, BEAUTY, AND MAGIC: MORE HIGH-QUALITY ALLIANCES; DELIVERING THE HUMAN TOUCH; CHAPTER 3 --
Inside the Mind of the Bargain Hunter; "HOW CAN YOU GET HURT?"; RETAIL MAYHEM; THE SAKS SHOPPER SNUBBED. CHAPTER 4 --
Advertising and PromotionTHE OUT-OF-TOWNERS; A WINNING IMAGE; UNCONVENTIONAL APPROACH; THE RIGHT CONNECTIONS; MAUDE FRICKERTT; CHAPTER 5 --
Service and Technology; "A SLEEKER EXPERIENCE"; THE MICKEY MOUSE CLUB; THE WEAKEST LINK: RETURNS; MANAGING THE PIPELINE; REAL-TIME CUSTOMER RELATIONSHIP MANAGEMENT; TARGET.COM; CARDING CUSTOMERS; CHAPTER 6 --
The Legend of George Draper Dayton; SPEED IS LIFE; "STERLING INTEGRITY OF CHARACTER"; "WE ARE GOING TO MAKE THIS WIN"; CHAPTER 7 --
The Next Generation; "YOU COULDN'T TAKE ADVANTAGE OF YOUR POSITION"; THE DISCOUNT THREAT. WANTED: BRAND NAMES AT BARGAIN PRICESCHAPTER 8 --
Management Excellence; ROSEVILLE, MINNESOTA; "CUSTOMERS STARTED CALLING IT TARZHAY"; A FALLING OUT, AND NEW COMPETITION; CHAPTER 9 --
Guides for Growth; LAYING THE FOUNDATION; HONESTY IS THE FIRST POLICY; STYLE AND FAMILY VALUES; OPERATIONAL AND PEOPLE STRATEGIES; TECHNOLOGY, PRESENTATION, MERCHANDISING, AND GUARANTEES; SELLING GUIDES FOR GROWTH; CHAPTER 10 --
Philanthropy; AN ACT OF FAITH REWARDED; ALL IN THE FAMILY; CAUSE MARKETING; ENVIRONMENTAL EFFORTS; CHAPTER 11 --
Challenges; TAPPED OUT; FOOD FIGHT; EXPANSION WOES; CONTROVERSY OVERSEAS. CREDIT CARDS AND DEPARTMENT STORESTOO COOL?; APPENDIX A --
Target Corporation Financial Facts; APPENDIX B --
Target Corporation Historic Highlights; Notes; Index.

Abstract:

The first behind-the-scenes look at the stunning success of America's hippest discount retailerFounded in 1962 by Minnesota-based department store Dayton's, Target has grown to become America's second most profitable retailer behind Wal-Mart. On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to disco.

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