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On the ball : what you can learn about business from America's sports business leaders

Author: David M Carter; Darren Rovell
Publisher: Upper Saddle River, NJ : Prentice Hall PTR, ©2003.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Additional Physical Format: Online version:
Carter, David M., 1964-
On the ball.
Upper Saddle River, NJ : Prentice Hall PTR, ©2003
(OCoLC)606977478
Online version:
Carter, David M., 1964-
On the ball.
Upper Saddle River, NJ : Prentice Hall PTR, ©2003
(OCoLC)629850546
Document Type: Book
All Authors / Contributors: David M Carter; Darren Rovell
ISBN: 013100963X 9780131009639
OCLC Number: 50684891
Description: xxv, 291 p. ; 24 cm.
Contents: Introduction: On Deck --
Ch. 1. Building a Business --
Ch. 2. Reaching the Customer --
Ch. 3. Customer Service --
Ch. 4. The Personal Branding Process --
Ch. 5. Employee Relations --
Ch. 6. Building Alliances --
Ch. 7. Crisis Management --
Ch. 8. Penetrating New Markets --
Ch. 9. Building a Brand --
Ch. 10. Repositioning a Business --
Ch. 11. Leadership V8.1. PH. Final.
Responsibility: David M. Carter, Darren Rovell.

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