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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/8785758 Title: On the determination of advertising effectiveness : an empirical study of the German cigarette market Author: Jan C Reuijl Publisher: Boston : Hingham, Mass. : Kluwer-Nijhoff Pub. ; Distributors for North America, Kluwer Boston, 1982. ISBN/ISSN: 0898381258 9780898381252 OCLC:8785758

  
  

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• Advertising -- Cigarettes -- Germany (West)
• Cigarette industry -- Germany (West)
• Advertising.
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On the determination of advertising effectiveness : an empirical study of the German cigarette market

Author:	Jan C Reuijl
Publisher:	Boston : Kluwer-Nijhoff Pub. ; Hingham, Mass. : Distributors for North America, Kluwer Boston, 1982.
Edition/Format:	Book : EnglishView all editions and formats
Rating:	(not yet rated) 0 with reviews - Be the first.