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One click : Jeff Bezos and the rise of Amazon.com

Author: Richard L Brandt; Neil Shah
Publisher: [Ashland, OR] : Blackstone Audio, [2011]
Edition/Format:   eAudiobook : English : UnabridgedView all editions and formats
Summary:
Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose business strategy and unique combination of character traits have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from  Read more...
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Genre/Form: Audiobooks
Biography
History
Downloadable audiobooks
Additional Physical Format: Source record:
Brandt, Richard L.
One click.
[Ashland, OR] : Blackstone Audio, [2011]
(OCoLC)753576512
Named Person: Jeffrey Bezos; Jeffrey Bezos
Material Type: Audio book, etc., Sound recording, Internet resource
Document Type: Internet Resource, Computer File, Sound Recording
All Authors / Contributors: Richard L Brandt; Neil Shah
ISBN: 9781455126767 1455126764
OCLC Number: 767731723
Notes: Downloadable audio file.
Subtitle from container.
Performer(s): Read by Neil Shah.
Description: 1 sound file (5 hr., 36 min., 21 min.) : digital
Responsibility: Richard L. Brandt.

Abstract:

Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose business strategy and unique combination of character traits have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts.

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