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One click : Jeff Bezos and the rise of Amazon.com

Author: Richard L Brandt
Publisher: London : Portfolio, 2012.
Edition/Format:   Print book : Biography : English : Fully revised and with a new afterwordView all editions and formats
Summary:
Through detailed research and interviews with Amazon employees, competitors and observers, Richard L. Brandt has deciphered how Jeff Bezos thinks, what drives his actions and how he makes his business decisions. Amazon.com was waiting to be discovered. It took Bezos's unique character and strategy to make it happen.
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Details

Genre/Form: History
Named Person: Jeffrey Bezos; Jeffrey Bezos
Material Type: Biography
Document Type: Book
All Authors / Contributors: Richard L Brandt
ISBN: 9780670920679 0670920673
OCLC Number: 776773798
Notes: Originally published: 2011.
Description: 230 pages ; 18 cm
Responsibility: Richard L. Brandt.

Abstract:

Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. Yet Amazon's success is largely down to CEO and founder Jeff Bezos, a man  Read more...

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