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| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
Gary Heil; Tom Parker; Deborah C Stephens |
| ISBN: | 0471331678 9780471331674 |
| OCLC Number: | 477134486 |
| Description: | 321 s. |
Abstract:
In an era of increasing segmentation and personalisation, one size no longer fits all - or even a few. Today's customers have vast power to build businesses, but unhappy ones will either walk away or actively undermine the offender. Today's only viable objective is a long-term relationship with each profitable customer, created by loyal employees fully committed to creating exceptional value. In a world where "one size fits one", no business can afford to settle for the ordinary.
This text provides a template for beginning the odyssey, one customer and one employee at a time. It lays out ten rules for what customers want - in their own blunt words - and shows how any company can begin working to satisfy them. It explains why yesterday's approaches no longer work, and shows how organizations must change to unleash the power of committed employees.
This text lays out ten rules for what customers want - in their own blunt words - and shows how any company can begin working to satisfy them. It explains why yesterday's approaches no longer work, and shows how organizations must change to unleash the power of committed employees.
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