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Le One to one : valorisez votre capital-client

Author: Don Peppers; Martha Rogers, Ph. D.
Publisher: Paris : Ed. d'organisation, 1998.
Series: '">Collection "Pratique du marketing direct".
Edition/Format:   Print book : FrenchView all editions and formats
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Document Type: Book
All Authors / Contributors: Don Peppers; Martha Rogers, Ph. D.
ISBN: 2708117254 9782708117259
OCLC Number: 38481054
Notes: Trad. de : "Enterprise one to one : tools for competing in the interactive age."
Contient un glossaire.
Description: 311 p. : graph. ; 24 cm.
Series Title: Collection "Pratique du marketing direct".
Other Titles: Enterprise one to one.
Valorisez votre capital-client
Responsibility: Don Peppers, Martha Rogers ; trad. et adapt. par henri Kaufman et Laurence Faguer.
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