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Online channel integration : value creation and customer reactions in online and physical stores

Author: Jochen Binder
Publisher: Wiesbaden : Springer Gabler, ©2014.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still lacking insight concerning the creation of additional customer value, in terms of a seamless purchase experience, by combining the online and offline channels. Also, it is unclear if these channel integration activities can actually  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Binder, Jochen.
Online channel integration : vallue creation and customer reactions in online and physical stores.
Wiesbaden, [Germany] : Springer Gabler, ©2014
xx, 281 pages
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jochen Binder
ISBN: 9783658045739 3658045736
OCLC Number: 869793303
Description: 1 online resource (xx, 281 pages) : illustrations
Contents: Vorwort des Autors; Table of Contents; List of Figures; List of Tables; Abbreviations; Abstract; Zusammenfassung; A Research Background; 1 Introduction; 1.1 Motivation and Relevance; 1.2 Research Gaps and Goals of this Work; 1.3 Structure of the Dissertation; 2 Conceptual Development; 2.1 Forms of Multichannel Strategies; 2.2 Channel Configuration; 2.3 Channel Integration; 2.3.1 Dimensions, Risks, and Potentials of an Integrated Channel System; 2.3.2 The Relevance of the Internet for Channel Integration; 2.3.3 Research on Channel Integration. 2.3.4 Operationalization of Channel Integration: Online Integration2.4 Conceptual Framework; B Development of Hypotheses; 1 The Role of Perceived Service Quality Online; 2 The Role of Perceived Online Purchase Risk; 3 The Effects of Online Integration on Perceived Purchase Risk and Service Quality Online; 4 Online Integration and Willingness to Pay across Channel Formats; 5 Loyalty and Purchase Intention in the Online Store; 5.1 Online Integration and the Relative Performance of the Online Channel; 5.2 Moderation Effects for Perceived Online Service Quality and Purchase Risk. 5.3 Channel Synergies and CannibalizationC Study 1: Online Integration and Willingness to Pay; 1 Study Design, Procedure, and Participants; 2 Manipulation of the Independent Variables; 3 Selection of Measures; 3.1 Dependent Measure; 3.2 Covariates; 3.3 Manipulation and Confound Checks; 4 Results; 4.1 Manipulation and Confound Checks; 4.2 The Effect of Online Integration on WTP; 4.3 Mediation Analysis: How Online Integration Increases WTP in the Online Channel; 5 Discussion; D Study 2: Online Integration, Channel Loyalty, and Channel Choice; 1 Study Designs. 1.1 Data Collection 1: Manipulation of the Independent Variable: Facilitating Research Shopping1.2 Data Collection 2: Manipulation of the Independent Variables: Facilitating Research Shopping & Increasing After Sales Service; 2 Selection of Measures; 2.1 Dependent Measures; 2.2 Perceived Online Service Quality and Purchase Risk as Mediator Variables; 2.3 Moderator Variables and Covariates; 2.4 Manipulation and Confound Checks; 3 Participants of the Study and Sample Description; 4 Datasets Derived from the Experiments; 5 Overview of Analyses. 5.1 The Mediating Role of Perceived Service Quality and Purchase Risk5.1.1 Rationale and Methodology; 5.1.2 Online Loyalty and Purchase Intention; 5.1.3 Relative Loyalty and Purchase Intention; 5.1.4 Multiple Group Analyses; 5.1.5 Discussion; 5.2 Channel Synergies --
The Impact of Online Integration on Customer Loyalty Online and Offline; 5.2.1 Rationale and Methodology; 5.2.2 Descriptive Analyses and Mean Comparisons; 5.2.3 Instrumental Variables Regression; 5.2.4 Discussion; 5.3 Channel Cannibalization --
The Effects of Online Integration on Channel Purchase Choice Online and Offline.
Responsibility: Jochen Binder.

Abstract:

Today, most firms employ online and offline distribution channels. Jochen Binder investigates how, why, and to what extent an integrated online channel increases customer value and leads to higher  Read more...

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