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Online communities handbook : building your business and brand on the Web

Author: Anna Buss; Nancy Strauss
Publisher: Berkeley, Calif. : New Riders, ©2009.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

This handbook shows business people what they need to know to tap into the power of the online community movement. Readers will learn how online communities can support an existing product or brand,  Read more...

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Document Type: Book
All Authors / Contributors: Anna Buss; Nancy Strauss
ISBN: 9780321605887 0321605888
OCLC Number: 262433513
Notes: Includes index.
Description: xvi, 271 pages : illustrations ; 23 cm
Contents: Online communities. What's an online community? ; What can an online community do for your company? ; How to set up your community ; Member recruitment ; Motivating your members ; Care and feeding of your members ; Monetizing your community ; Growing your online community ; Social networks as a platform for your brand --
Real world lessons. Ciao.com ; 11870.com ; M Power world ; Pro-age Netzwerk ; Xing ; Ecademy ; Minube.com ; Toprural.com ; Interview with Leesa Barnes.
Responsibility: by Anna Buss and Nancy Strauss.

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"A must for any serious marketing professional. It shows you step-by-step how to establish a relationship with people who make your business work.?? Read more...

 
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