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|All Authors / Contributors:||
Anna Buss; Nancy Strauss
|Description:||xvi, 271 p. : ill. ; 23 cm.|
|Contents:||Online communities. What's an online community? ; What can an online community do for your company? ; How to set up your community ; Member recruitment ; Motivating your members ; Care and feeding of your members ; Monetizing your community ; Growing your online community ; Social networks as a platform for your brand --
Real world lessons. Ciao.com ; 11870.com ; M Power world ; Pro-age Netzwerk ; Xing ; Ecademy ; Minube.com ; Toprural.com ; Interview with Leesa Barnes.
|Responsibility:||by Anna Buss and Nancy Strauss.|
"A must for any serious marketing professional. It shows you step-by-step how to establish a relationship with people who make your business work." -- Cornelia Mangold, University of Applied Sciences