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Details
| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
Anna Buss; Nancy Strauss |
| ISBN: | 9780321605887 0321605888 |
| OCLC Number: | 262433513 |
| Notes: | Includes index. |
| Description: | xvi, 271 p. : ill. ; 23 cm. |
| Contents: | Online communities. What's an online community? ; What can an online community do for your company? ; How to set up your community ; Member recruitment ; Motivating your members ; Care and feeding of your members ; Monetizing your community ; Growing your online community ; Social networks as a platform for your brand -- Real world lessons. Ciao.com ; 11870.com ; M Power world ; Pro-age Netzwerk ; Xing ; Ecademy ; Minube.com ; Toprural.com ; Interview with Leesa Barnes. |
| Responsibility: | by Anna Buss and Nancy Strauss. |
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Publisher Synopsis
"A must for any serious marketing professional. It shows you step-by-step how to establish a relationship with people who make your business work." -- Cornelia Mangold, University of Applied Sciences Stuttgart "This book is based on first-hand knowledge. Both authors bring great expertise to their subject. Personally, I like most the real world lessons where you can profit from other companies' experience." -- Marion Schneider, Account Director, DDB Worldwide Communications Group Read more...
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- advertising (by 1 person)
- communities (by 1 person)
- economics (by 1 person)
- groundswell (by 1 person)
- online marketing (by 1 person)
- strategic planning (by 1 person)
- web 2 (by 1 person)
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