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Online communities handbook : building your business and brand on the Web

Author: Anna Buss; Nancy Strauss
Publisher: Berkeley, Calif. : New Riders, ©2009.
Edition/Format:   Book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Anna Buss; Nancy Strauss
ISBN: 9780321605887 0321605888
OCLC Number: 262433513
Notes: Includes index.
Description: xvi, 271 p. : ill. ; 23 cm.
Contents: Online communities. What's an online community? ; What can an online community do for your company? ; How to set up your community ; Member recruitment ; Motivating your members ; Care and feeding of your members ; Monetizing your community ; Growing your online community ; Social networks as a platform for your brand --
Real world lessons. Ciao.com ; 11870.com ; M Power world ; Pro-age Netzwerk ; Xing ; Ecademy ; Minube.com ; Toprural.com ; Interview with Leesa Barnes.
Responsibility: by Anna Buss and Nancy Strauss.

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"A must for any serious marketing professional. It shows you step-by-step how to establish a relationship with people who make your business work.?? Read more...

 
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