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Online competitive intelligence : increase your profits using cyber-intelligence

Author: Helen P Burwell
Publisher: Tempe, Ariz. : Facts on Demand Press, ©2004.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:

Now it's possible for small and medium sized businesses to make strategic decisions using the same resources that large corporations spend thousands of dollars for. Burwell includes over 1,000 online  Read more...

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Document Type: Book
All Authors / Contributors: Helen P Burwell
ISBN: 188915041X 9781889150413
OCLC Number: 56315719
Notes: "2004 Revised Edition"--Title page verso.
Description: 493 pages : illustrations ; 24 cm
Contents: Part I. An introduction to competitive intelligence --
1. What is competitive intelligence, anyway? --
2. Is everything really on the Internet? If so, where? --
3. Good online search strategies help get the job done --
4. Begin at the beginning: Test driving your CI vehicle --
Part II. Choosing & using online sources for gathering CI data --
5. Key to choosing online sources: As the right questions! --
6. Getting the scoop: Familiar information sources & those you may have overlooked --
7. Deeper sources: Finding intelligence off the beaten track --
8. Public records: A business intelligence bonanza --
9. Government databases: A wealth of information, free! --
10. Researching those elusive privately held companies --
11. Letting 'the other guy' do the work for you --
12. The invisible web: What is it all about? --
13. Staying on top of the subject --
14. Examining an industry: Looking at the big picture --
15. Mining company web pages: Information gold vs. fool's gold --
16. Using the Internet to locate information about people: The CI perspective --
Part III. Organizing your research --
17. Organizing your competitive intelligence research --
18. Industry studies, revisited: The 'do-it-yourself' approach --
Part IV. References and appendices --
Bookmarks & favorites: The CI sleuth's guide to the universe --
Resource list: Locating data, databases, or vendors --
Federal Court records online --
A. SEC filings, defined --
B. Current industrial reports --
C. Periodicals' special issues: Economic overviews, previews, and forecasts --
D. About SCIP: Society of Information Professionals --
E. For further enrichment: Important reading --
Glossary: More terms used in online competitive intelligence.
Responsibility: [by Helen P. Burwell].

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