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Online marketing : a user's manual

Author: Murray Newlands
Publisher: Wiley-Interscience ; John Wiley [distributor] ; Chichester, 2011.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
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Tagline: A one-stop guide to how social media, SEO, affiliate marketing, digital branding etc are changing what we do at work everyday. The internet has changed how most people do their jobs  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Murray Newlands
ISBN: 9780470973844 0470973846
OCLC Number: 752064954
Description: 1 online resource (256 pages)
Contents: Acknowledgments. Foreword by Chris Brogan. Introduction - Everything You Want to Know but are Afraid to Ask about a New Kind of Marketing. Chapter 1 - Social Media. Chapter 2 - Digital Branding. Chapter 3 - Company Websites. Chapter 4 - Blogging. Chapter 5 - Online PR and Blogger Outreach. Chapter 6 - Video Marketing. Chapter 7 - SEO. Chapter 8 - Email Marketing. Chapter 9 - Affiliate Marketing. Chapter 10 - Digital Advertising. Index.
Responsibility: by Murray Newlands.
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