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Open innovation : academic and practical perspectives on the journey from idea to market

Author: Arthur B Markman
Publisher: New York : Oxford University Press, 2016.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Over the past 15 years, companies have tried to improve their ability to generate new ideas and bring them to market by removing constraints on the process of innovation.

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Genre/Form: Études de cas
Document Type: Book
All Authors / Contributors: Arthur B Markman
ISBN: 9780199374441 0199374449
OCLC Number: 975362721
Description: viii, 235 p
Contents: The process of open innovation / Arthur B. Markman --
Open innovation through strategic design-by-analogy / Katherine Fu and Christian Schunn --
Getting the most out of brainstorming groups / Paul B. Paulus, Jubilee Dickson, Runa Korde, Ravit Cohen-Meitar, and Abraham Carmeli --
Applying the creative problem solving process to open innovation / Wayne Fisher --
Opportunity thinking : seeing clearly the elephant in the room / Pam Henderson, Francesca Lorenzini, and Gregory P. Pogue --
Better, faster, safer and cheaper : usaa roof inspections with pole cam / Cliff Zintgraff, Matt Reedy, Shane Osborne, and Rob Pacheco --
An open invitation to open innovation : guidelines for the leadership of open innovation processes / Diana Rus, Barbara Wisse, and Eric F. Rietzschel --
Innovation cells : company beachheads in technology universities / Felix Cardenas, Tony Davila, and Daniel Oyon --
Building an innovation coral reef : the Austin technology incubator case study / Gregory P. Pogue, Keela Thomson, Rosemary French, Francesca Lorenzini, and Arthur B. Markman.
Responsibility: edited by Arthur B. Markman.

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"Rigor and relevance combines to make this a must-read book for both practitioners and academics interested in open innovation." --Amitava Chattopadhyay, GlaxoSmith Kline Chaired Professor of Read more...

 
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