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Opening a restaurant or other food business starter kit : how to prepare a restaurant business plan & feasibility study : with companion CD-ROM

Author: Sharon L Fullen
Publisher: Ocala, Fla. : Atlantic Pub. Group, ©2005.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
A guide to opening a restaurant of other food business that focuses on writing a business plan, discussing statement of purpose, marketing, competition, financial data, licenses, and other related topics; and includes a CD-ROM with an editable sample plan.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Sharon L Fullen
ISBN: 0910627363 9780910627368
OCLC Number: 56615838
Notes: Includes index.
Description: 284 pages : illustrations ; 23 cm + 1 CD-ROM (4 3/4 in.)
Contents: 1. What is a business plan? --
Why do I need a plan? --
How you can benefit --
Great risks, great rewards --
No profits, no reason --
Who should review your business plan --
Other outside advisors and consultants --
Who will use your business plan --
Confidentiality/non-disclosure agreements --
What interested parties should find in your plan --
Your family --
Your partners --
Your lender --
Your investors --
Your partners --
Your employees --
Your suppliers --
2. Who should write your business plan? --
But I only want to be a restaurateur --
Web-based advice --
Business plan classes --
Local classes --
Online classes --
Teleclasses --
Seminar workshops --
Software-specific classes --
Books --
Software programs --
3. Hiring a business plan writer --
What it will cost you --
Searching for a business plan writer --
Tell them what you need --
Tell them what you want --
Tell them when you need it --
Tell them what resources you have --
Write an RFP --
If I could only write an RFP --
Contracts and agreements --
Confidentiality/non-disclosure clauses --
4. Business plan software --
Too good to be true --
Try before you buy --
Your software choices --
Accounting software --
Word processing software --
Spreadsheet software --
Presentation software --
More free templates --
Business plan-specific software --
Popular business plan packages --
Stand-alone products --
Template products --
For Mac users --
Online planning --
Still don't know what to buy? 5. What does a good business plan contain? --
Standard business plan format --
Cover page --
Table of contents --
Executive summary --
Background information --
Personal resources --
Financial resources --
Business concept --
Mission statement --
Business goals and objectives --
Short-term --
Long term --
General description of business --
Description of products/services --
From your lists to your plan --
Management structure and organization --
Your management team --
Your key personnel --
Outside support --
Management philosophy --
Organizational chart --
The next three big sections --
Coming to a conclusion --
Support documents --
Let's jump back --
6. Writing a feasibility analysis --
Hiring a study consultant --
Preparing your analysis --
Concept analysis --
Location analysis --
Have concept, need location --
Have location, need concept --
Should I buy someone else's restaurant? --
Execution analysis --
Fine-tuning your idea --
Financing needs --
Does it make good fiscal sense? --
Capturing your fair share --
Problems and solutions --
Entrepreneurs aren't superheroes --
Not enough strength --
Do I need it and can I afford it? --
Do-it-yourself feasibility studies --
Writing your feasibility analysis --
Your software can help --
What to do if the answers are negative --
7. Your marketing plan --
Market analysis --
The food service industry --
Your territory --
Your location --
Your competition --
Your customers --
Your ideal customer --
Your customer's needs --
Establishing the need --
Your solutions --
Your niche --
Your brand --
Your outreach --
Developing your advertising --
Advertising budgets. 8. Financial data --
Your financial management plan --
Starting-out needs --
Operating budget --
Loan application --
Capital equipment and supply list --
Crunching more numbers --
Balance sheet --
Break-even analysis --
Income projections --
Pro-forma cash flow --
9. Researching your business concept --
Researching your market and competition --
Location, location, location --
Location = customers --
Building your own --
Buying an existing business --
Buying costs --
Leasing space --
Geographically-based research --
Observation techniques --
Ask questions --
How will I know if I'm on the right track? --
Getting organized --
Create a research list --
Assumptions are not conclusions --
Types of research --
Primary research --
Secondary research --
Ask for help --
The art of asking for research help --
Hiring research help --
Hire a financial expert --
10. Writing your plan --
Gather your data --
"Blank screen, go away" --
Coping with writer anxiety --
Writing formally --
Using an outline format --
The most important advice --
11. Getting your plan "published" --
Making a great presentation --
Ready to print --
Paper, please --
Holding it all together --
While you are at the office supply store ... --
Assembling your plan --
12. Mini strategic plans --
Internal business plans --
13. Revising and updating your business plan --
Plan B --
Keeping your plan fresh and viable --
Should you rewrite your plan? --
14. Business plan writing resources --
Accounting --
Advertising --
Books, magazines and software --
Business structure --
Feasibility study resources --
Financial planning for restaurants --
Food service industry publications --
Government resources --
Industry demographics and research --
Research methods --
Restaurant owner support --
Small business development and support --
Training classes, seminars, workshops and Web-based education --
Trade associations --
Start-up expense worksheet --
15. Sample business plan.
Responsibility: Sharon Fullen.
More information:

Abstract:

A guide to opening a restaurant of other food business that focuses on writing a business plan, discussing statement of purpose, marketing, competition, financial data, licenses, and other related topics; and includes a CD-ROM with an editable sample plan.

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