RT Book, Whole DB /z-wcorg/ DS http://worldcat.org ID 588998862 LA English T1 Operations rules : delivering customer value through flexible operations A1 Simchi-Levi, David., PB MIT Press PP Cambridge, Mass. YR 2010 SN 9780262014748 0262014742 AB In recent years, management gurus have urged businesses to adopt such strategies as just-in-time, lean manufacturing, offshoring, and frequent deliveries to retail outlets. Today, however, these much-touted strategies may be risky. Global financial turmoil, rising labor costs in developing countries, and huge volatility in the price of oil and other commodities can disrupt a company's entire supply chain and threaten its ability to compete. In Operations Rules, David Simchi-Levi identifies the crucial element in a company's success: the link between the value it provides its customers and its operations strategies. And he offers a set of scientifically and empirically based rules that management can follow to achieve a quantum leap in operations performance. Flexibility, says Simchi-Levi, is the single most important capability that allows firms to innovate in their operations and supply chain strategies. A small investment in flexibility can achieve almost all the benefits of full flexibility. And successful companies do not all pursue the same strategies. Amazon and Wal-Mart, for example, are direct competitors, but each focuses on a different market channel and provides a unique customer value propositionùAmazon, large selection and reliable fulfillment; Wal-Mart, low pricesùthat directly aligns with its operations strategy. Simchi-Levi's rulesùregarding such issues as channels, price, product characteristics, value-added service, procurement strategy, and information technologyùtransform operations and supply chain management from an undertaking based on gut feeling and anecdotes to a science. --Book Jacket.