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Opting in : lessons in social business from a Fortune 500 product manager

Author: Ed Brill
Publisher: Upper Saddle River, NJ : IBM Press, Pearson plc, [2013]
Edition/Format:   Print book : Biography : EnglishView all editions and formats
Summary:
"Does 'social business' work? IBM has proven unequivocally: it does. In Opting In, IBM executive Ed Brill candidly shares best practices, challenges, and results from his social business journey, and shows how his team used it to transform existing products into thriving business lines. This deeply personal extended case study offers you a detailed roadmap for achieving and profiting from deep customer engagement.  Read more...
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Genre/Form: Case studies
Named Person: Ed Brill
Material Type: Biography
Document Type: Book
All Authors / Contributors: Ed Brill
ISBN: 9780133258936 0133258939
OCLC Number: 809028501
Description: xxiv, 191 pages ; 23 cm
Contents: Why social business? --
The social product manager --
Self, product, or company --
Offense or defense --
Picking a fight --
Activate your advocates --
Tools of the trade --
In real life --
Social inside the organization --
Risk management in social business --
Putting opting in into practice.
Responsibility: Ed Brill.

Abstract:

"Does 'social business' work? IBM has proven unequivocally: it does. In Opting In, IBM executive Ed Brill candidly shares best practices, challenges, and results from his social business journey, and shows how his team used it to transform existing products into thriving business lines. This deeply personal extended case study offers you a detailed roadmap for achieving and profiting from deep customer engagement. Brill shares his 15+ years of product management experience at IBM and describes how these techniques and experiences have developed a vibrant marketplace of social business customers world wide"--Page 4 of cover.

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"A must-read for anyone in business today. Ed does an incredible job at articulating the cultural shift driving social business today and the need for companies to embrace social business practices Read more...

 
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