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The oracle of Oracle : the story of volatile CEO Larry Ellison and the strategies behind his company's phenomenal success

Author: Florence M Stone
Publisher: New York : AMACOM, ©2002.
Edition/Format:   Print book : Biography : EnglishView all editions and formats
Database:WorldCat
Summary:
"Depending on who you're talking to, Oracle's founder and CEO Larry Ellison is an arrogant promoter who borrows heavily from the ideas of others - or a visionary leader who knows how to turn a neglected idea into a stunning market success. He's a ruthless businessman who's not above kicking a rival that's down - or a formidable competitor who simply plays by the rules of the day. He's a filthy rich playboy with an  Read more...
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Details

Genre/Form: Biography
History
Named Person: Larry Ellison; Larry Ellison
Material Type: Biography
Document Type: Book
All Authors / Contributors: Florence M Stone
ISBN: 0814406394 9780814406397
OCLC Number: 48241420
Description: xiv, 226 pages ; 24 cm
Contents: Part 1 A Man, a Company, a Place Like no Other --
Part 2 Oracle's Value Systems and Strategies --
Part 3 Where do the Oracles go from Here? --
Appendix Timeline of Events at Oracle 211.
Responsibility: Florence M. Stone.

Abstract:

"Depending on who you're talking to, Oracle's founder and CEO Larry Ellison is an arrogant promoter who borrows heavily from the ideas of others - or a visionary leader who knows how to turn a neglected idea into a stunning market success. He's a ruthless businessman who's not above kicking a rival that's down - or a formidable competitor who simply plays by the rules of the day. He's a filthy rich playboy with an outsized fleet of cars, boats, and planes - or a shrewd marketer with a knack for generating reams of publicity." "As you might suspect, Ellison is all of these things, which is what makes him one of the most talked-about yet enigmatic executives in American business. But behind the boats and braggadocio is the fact that Ellison and his company have been phenomenally successful, with Oracle holding the spot as the second largest software company in the world (surpassed by Microsoft - much to the chagrin of Ellison, of course)." "How did Ellison do it? How did he propel this tiny start-up into an international powerhouse? Which of his myriad traits and talents have been instrumental in building Oracle, and which have threatened to sabotage that success? The Oracle of Oracle is the first book to give you a complete, unbiased picture of both the man and his company."--BOOK JACKET.

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