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Orange empire : California and the fruits of Eden

Author: Douglas Cazaux Sackman
Publisher: Berkeley : University of California Press, ©2005.
Edition/Format:   eBook : Document : State or province government publication : EnglishView all editions and formats
Database:WorldCat
Summary:
"This innovative history of California opens up new vistas on the interrelationship among culture, nature, and society by focusing on the state's signature export--the orange. From the 1870s onward, California oranges were packaged in crates bearing colorful images of an Edenic landscape. This book demystifies those lush images, revealing the orange as a manufactured product of the state's orange industry. Orange  Read more...
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Genre/Form: Electronic books
History
Additional Physical Format: Print version:
Sackman, Douglas Cazaux, 1968-
Orange empire.
Berkeley : University of California Press, ©2005
(DLC) 2003024225
Material Type: Document, Government publication, State or province government publication, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Douglas Cazaux Sackman
ISBN: 9780520940895 052094089X
OCLC Number: 70774046
Description: 1 online resource (xv, 386 pages) : illustrations
Contents: An allegory of California --
1: Fabricating Eden --
Manifesting the garden --
A cornucopia of invention --
Pulp fiction: the Sunkist campaign --
2: Work in the garden --
The fruits of labor --
"The finished products of their environment" --
3: Reclaiming Eden --
A jungle of representation: The EPIC campaign versus Sunkist --
A record of Eden's erosion --
"A profit cannot be taken from an orange": Steinbeck's case for environmental justice --
By their fruits ye shall know them.
Responsibility: Douglas Cazaux Sackman.

Abstract:

"Douglas Sackman peels an orange and finds inside nothing less than an American agricultural-industrial culture in all its inventive, exploitative, transformative, and destructive power. A  Read more...

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"Douglas Sackman peels an orange and finds inside nothing less than an American agricultural-industrial culture in all its inventive, exploitative, transformative, and destructive power. A Read more...

 
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