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Orchestrating public opinion : how music persuades in television political ads for US presidential campaigns, 1952-2016

Author: Paul Victor Christiansen
Publisher: Amsterdam : Amsterdam University Press, [2018]
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the  Read more...
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Genre/Form: History
Document Type: Book
All Authors / Contributors: Paul Victor Christiansen
ISBN: 9789462981881 9462981884
OCLC Number: 1022955447
Description: 276 pages : illustrations, music ; 25 cm
Contents: Introduction[-][-]1. The Age of Innocence: 1952[-]CASE STUDY: "I Like Ike" - Dwight D. Eisenhower[-][-]2. Still Liking Ike: 1956[-][-]3. The New Frontier: 1960 [-]CASE STUDY: "Kennedy Jingle" - John F. Kennedy[-][-]4. Daisies for Peace: 1964[-][-]5. This Time Vote Like Your Life Depended on It: 1968[-]CASE STUDY: "Mother and Child" - Hubert Humphrey[-][-]6. Nixon Now!: 1972[-]CASE STUDY: "Nixon Now" - Richard Nixon[-][-]7. A Leader, For a Change: 1976[-][-]8. The Ayatollah Casts a Vote: 1980[-][-]9. Morning in America: 1984[-]CASE STUDY: "Morning in America" - Ronald Reagan [-][-]10. Horton Hears a "Who?": 1988[-]CASE STUDY: "Revolving Door" - George H. W. Bush[-][-]11. "It's the Economy, Stupid!": 1992[-][-]12. At Millennium's End: 1996[-][-]13. Bush v. Gore: 2000[-][-]14. Mourning in America: 2004[-]CASE STUDY: "Wolves" - George W. Bush[-][-]15. Whatever It Takes: 2004[-][-]16. Yes, We Can: 2008[-][-]17. The 47% Solution: 2012[-]CASE STUDY: "Firms" - Barack Obama [-][-]18. #DemExit: 2016[-]CASE STUDY: "America" - Bernie Sanders[-][-]Conclusion [-][-]Appendix 1[-]Interview with Jim Cole of Gum Spirits Productions and Projects by Chi/Donahoe + [-]Cole/Duffey. Cole composed music for spots including for the successful 2012 same sex [-]marriage campaign in Maine.[-][-]Appendix 2[-]Interview with Matthew Nicholl, who composed music for spots for campaigns of [-]Ronald Reagan, George H. W. Bush, and Bob Dole[-]
Other Titles: How music persuades in television political ads for US presidential campaigns, 1952-2016
Responsibility: Paul Christiansen.

Abstract:

This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one  Read more...

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