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O'Reilly on advertising

Author: Terry O'Reilly; Mike Tennant; Canadian Broadcasting Corporation.
Publisher: Toronto, Ont. : Pirate Radio & Television, ©2006.
Edition/Format:   Audiobook on CD : CD audio : EnglishView all editions and formats
Summary:
Features the world's greatest ads from Australia, Britain, Canada and the U.S. and tells the stories behind them. This is a look at the history of advertising, how ads have changed, what is acceptable and how social norms have changed. It's a look at how technology changes ads and how ads use new technology. It's sometimes a nostalgic trip down memory lane. Other times it's shocking and often humourous. More than  Read more...
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Material Type: Audio book, etc.
Document Type: Sound Recording
All Authors / Contributors: Terry O'Reilly; Mike Tennant; Canadian Broadcasting Corporation.
ISBN: 9780660195445 0660195445
OCLC Number: 84742006
Notes: "O'Reilly on advertising " was a series produced originally for CBC Radio from June through December 2005.
Credits: Created and written by Terry O'Reilly, Mike Tennant ; producer, Tyna Maerzke ; engineer, Keith Ohman.
Performer(s): Hosted by Terry O'Reilly.
Description: 5 audio discs : digital ; 4 3/4 in.
Contents: disc 1 : When ads go too far ; Celebrities and advertising --
disc 2 : The science of advertising ; David and Goliath ad stories --
disc 3 : From suits to nuts : the Sparhawk Beer story ; The five men who invented my job --
disc 4 : The wrath of Cannes ; Humour in ads --
disc 5 : The psa : yes, Virginia, advertising does have a heart ; In radio, you are the art director.
Other Titles: O'Reill on advertising (Radio program)
Responsibility: created and written by Terry O'Reilly and Mike Tennant.

Abstract:

Features the world's greatest ads from Australia, Britain, Canada and the U.S. and tells the stories behind them. This is a look at the history of advertising, how ads have changed, what is acceptable and how social norms have changed. It's a look at how technology changes ads and how ads use new technology. It's sometimes a nostalgic trip down memory lane. Other times it's shocking and often humourous. More than good, it's good for you. O'Reilly on Advertising is a great source of media literacy.

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