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Organisational buying behaviour : the key to more effective selling to industrial markets

Author: Roy Wells Hill; Terry J Hillier
Publisher: London : Macmillan, 1977.
Series: Macmillan studies in marketing management.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Roy Wells Hill; Terry J Hillier
ISBN: 0333215109 9780333215104 0333215117 9780333215111
OCLC Number: 3396108
Description: xii, 212 pages : illustrations ; 23 cm.
Series Title: Macmillan studies in marketing management.
Responsibility: Roy W. Hill and Terry J. Hillier.

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