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The organisational context od marketing planning : review and framework for research

Autor Richard Speed; University of Melbourne. Graduate School of Management.; University of Melbourne. Melbourne Business School.
Vydavatel: [Carlton, Vic.] : Graduate School of Management, University of Melbourne, 1993.
Edice: Working paper (University of Melbourne. Graduate School of Management), no. 1993/11.
Vydání/formát:   book_printbook : English
Databáze:WorldCat
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Detaily

Typ dokumentu: Book
Všichni autoři/tvůrci: Richard Speed; University of Melbourne. Graduate School of Management.; University of Melbourne. Melbourne Business School.
ISBN: 0732505658 9780732505653
OCLC číslo: 59457382
Popis: [1 volume].
Název edice: Working paper (University of Melbourne. Graduate School of Management), no. 1993/11.
Odpovědnost: by Richard Speed.

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