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The organisational context od marketing planning : review and framework for research

Verfasser/in: Richard Speed; University of Melbourne. Graduate School of Management.; University of Melbourne. Melbourne Business School.
Verlag: [Carlton, Vic.] : Graduate School of Management, University of Melbourne, 1993.
Serien: Working paper (University of Melbourne. Graduate School of Management), no. 1993/11.
Ausgabe/Format   Print book : Englisch
Datenbank:WorldCat
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Dokumenttyp: Buch
Alle Autoren: Richard Speed; University of Melbourne. Graduate School of Management.; University of Melbourne. Melbourne Business School.
ISBN: 0732505658 9780732505653
OCLC-Nummer: 59457382
Beschreibung: [1 volume].
Serientitel: Working paper (University of Melbourne. Graduate School of Management), no. 1993/11.
Verfasserangabe: by Richard Speed.

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