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The organisational context od marketing planning : review and framework for research

Auteur : Richard Speed; University of Melbourne. Graduate School of Management.; University of Melbourne. Melbourne Business School.
Éditeur : [Carlton, Vic.] : Graduate School of Management, University of Melbourne, 1993.
Collection : Working paper (University of Melbourne. Graduate School of Management), no. 1993/11.
Édition/format :   Livre imprimé : English
Base de données :WorldCat
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Détails

Format : Book
Tous les auteurs / collaborateurs : Richard Speed; University of Melbourne. Graduate School of Management.; University of Melbourne. Melbourne Business School.
ISBN : 0732505658 9780732505653
Numéro OCLC : 59457382
Description : [1 volume].
Titre de collection : Working paper (University of Melbourne. Graduate School of Management), no. 1993/11.
Responsabilité : by Richard Speed.

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