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The organisational context od marketing planning : review and framework for research

Autore: Richard Speed; University of Melbourne. Graduate School of Management.; University of Melbourne. Melbourne Business School.
Editore: [Carlton, Vic.] : Graduate School of Management, University of Melbourne, 1993.
Serie: Working paper (University of Melbourne. Graduate School of Management), no. 1993/11.
Edizione/Formato:   book_printbook : English
Banca dati:WorldCat
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Tipo documento: Book
Tutti gli autori / Collaboratori: Richard Speed; University of Melbourne. Graduate School of Management.; University of Melbourne. Melbourne Business School.
ISBN: 0732505658 9780732505653
Numero OCLC: 59457382
Descrizione: [1 volume].
Titolo della serie: Working paper (University of Melbourne. Graduate School of Management), no. 1993/11.
Responsabilità: by Richard Speed.

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