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The organisational context od marketing planning : review and framework for research

著者: Richard Speed; University of Melbourne. Graduate School of Management.; University of Melbourne. Melbourne Business School.
出版: [Carlton, Vic.] : Graduate School of Management, University of Melbourne, 1993.
シリーズ: Working paper (University of Melbourne. Graduate School of Management), no. 1993/11.
エディション/フォーマット:   book_printbook : English
データベース:WorldCat
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ドキュメントの種類: 図書
すべての著者/寄与者: Richard Speed; University of Melbourne. Graduate School of Management.; University of Melbourne. Melbourne Business School.
ISBN: 0732505658 9780732505653
OCLC No.: 59457382
物理形態: [1 volume].
シリーズタイトル: Working paper (University of Melbourne. Graduate School of Management), no. 1993/11.
責任者: by Richard Speed.

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