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The organisational context od marketing planning : review and framework for research

Auteur: Richard Speed; University of Melbourne. Graduate School of Management.; University of Melbourne. Melbourne Business School.
Uitgever: [Carlton, Vic.] : Graduate School of Management, University of Melbourne, 1993.
Serie: Working paper (University of Melbourne. Graduate School of Management), no. 1993/11.
Editie/Formaat:   Print book : Engels
Database:WorldCat
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Details

Soort document: Boek
Alle auteurs / medewerkers: Richard Speed; University of Melbourne. Graduate School of Management.; University of Melbourne. Melbourne Business School.
ISBN: 0732505658 9780732505653
OCLC-nummer: 59457382
Beschrijving: [1 volume].
Serietitel: Working paper (University of Melbourne. Graduate School of Management), no. 1993/11.
Verantwoordelijkheid: by Richard Speed.

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