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The organisational context od marketing planning : review and framework for research

Autor: Richard Speed; University of Melbourne. Graduate School of Management.; University of Melbourne. Melbourne Business School.
Editora: [Carlton, Vic.] : Graduate School of Management, University of Melbourne, 1993.
Séries: Working paper (University of Melbourne. Graduate School of Management), no. 1993/11.
Edição/Formato   Print book : Inglês
Base de Dados:WorldCat
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Detalhes

Tipo de Documento: Livro
Todos os Autores / Contribuintes: Richard Speed; University of Melbourne. Graduate School of Management.; University of Melbourne. Melbourne Business School.
ISBN: 0732505658 9780732505653
Número OCLC: 59457382
Descrição: [1 volume].
Título da Série: Working paper (University of Melbourne. Graduate School of Management), no. 1993/11.
Responsabilidade: by Richard Speed.

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