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The organisational context od marketing planning : review and framework for research

作者: Richard Speed; University of Melbourne. Graduate School of Management.; University of Melbourne. Melbourne Business School.
出版商: [Carlton, Vic.] : Graduate School of Management, University of Melbourne, 1993.
叢書: Working paper (University of Melbourne. Graduate School of Management), no. 1993/11.
版本/格式:   Print book : 英語
資料庫:WorldCat
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文件類型: 圖書
所有的作者/貢獻者: Richard Speed; University of Melbourne. Graduate School of Management.; University of Melbourne. Melbourne Business School.
ISBN: 0732505658 9780732505653
OCLC系統控制編碼: 59457382
描述: [1 volume].
叢書名: Working paper (University of Melbourne. Graduate School of Management), no. 1993/11.
責任: by Richard Speed.

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